Sources and reporting grain
Ads reports and seller reports have different purposes and grains. Match marketplace, product identity and reporting period only where the authorized use permits it; preserve source labels throughout.
KEYXE · Amazon advertising intelligence
Make every advertising number interpretable.
A useful analysis needs more than a total. KEYXE keeps account scope, reporting period, attribution and metric definitions visible so your team can compare like with like.
Metric definitions
ACoS = advertising spend ÷ attributed sales. ROAS = attributed sales ÷ advertising spend. Use period totals; an undefined ratio is N/A. Seller ordered sales and ad-attributed sales overlap and must not be added together.
Freshness and revisions
Recent conversions may change as attribution completes. Interpret each result with its as-of timestamp, time zone and reporting window. Different marketplaces retain their own currencies.
RELATED WORKFLOWS
Explore the next part of the workflow.
Bring the analysis to your account.
Contact the team to agree scope, pricing and onboarding instructions by email before access is granted.