Order trends
Review counts, units and sales using the relevant order-status definitions. Canceled, pending and completed orders should not be silently treated as the same business event.
KEYXE · Amazon advertising intelligence
Keep order trends and reporting context clear.
Order status and reporting windows affect how you interpret sales. Use authorized seller reports to distinguish demand trends from the timing and status of individual orders.
Reporting periods
Keep the time zone and date range visible when comparing demand. Different reports can use different dates or update schedules, so document the basis for the comparison.
Purpose-limited data
Advertising analysis does not need buyer personal information. Request only the authorized reporting data needed for the workflow and keep account access separate from public examples.
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