Stock positions
Separate available inventory from inbound and reserved units. A shipment in transit should not be treated as sellable stock before it becomes available.
KEYXE · Amazon advertising intelligence
Put stock availability into your advertising review.
Campaign performance is only part of the picture when inventory is constrained. Review available, inbound and reserved units alongside clearly stated stock-cover assumptions.
Days of cover
Cover is an estimate based on a defined demand window, not a promise of replenishment. Review lead time, demand variability and the latest stock timestamp before prioritizing action.
Advertising context
Inventory risk can change the questions you ask about budget allocation. Use it as supporting evidence for an account review rather than assuming a stock signal should automatically pause a campaign.
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