Sales and traffic
Review ordered sales, units and sessions by product and marketplace. Compare equivalent periods and inspect changes in traffic alongside changes in purchase activity.
KEYXE · Amazon advertising intelligence
Use authorized SP-API sales and traffic context to frame advertising performance. Product-level ordered sales, units and sessions show a different view from advertising attribution.

Review ordered sales, units and sessions by product and marketplace. Compare equivalent periods and inspect changes in traffic alongside changes in purchase activity.
Unit session percentage is not the advertising conversion rate. Ordered sales are not ad-attributed sales. Keep the denominator, period and source visible for every comparison.
Use inventory and fee context to ask whether a product is ready for more advertising. Cost assumptions and account reporting entitlements determine what can be concluded.
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